It’s nearly impossible to make it as a business in a digital-driven world without a website. The majority of people head straight to Google to find the products and services they need. And in many cases, your website serves as a prospect’s first impression and can make them decide whether they want to do business with you.
Because of this, your website design is too important to leave to chance. That’s why it’s important to consider whether you need a website designer vs. a website builder that will help you make the right first impression.
Website designer and website builder are often used interchangeably, but the two have several minor yet important differences.
A website builder’s main goal is to construct a functional website. To do this, they typically use done-for-you tools (think drag-and-drop features, templates, etc.). The website is usually completed a little faster, but in most cases, they look like just about every other website using those same tools and templates. This does little to help your business stand out, plus it might not deliver the custom experience and impact you need it to.
A website designer embraces the “design” aspect of website creation. Solutions are more customized so you can get everything you want in a website. This is a major plus, since your website will be made for your business and won’t look like one in a sea of lookalike websites. This option can take a little longer, but the greater impact on your brand can be well worth it.
First and foremost, web designers have a lot more technical skills and background than the average website builder. They custom design your website from the ground up and have a lot more control over how the finished product looks. This is because they aren’t using run of the mill templates and features, but rather creating exactly what you need for your web experience.
Web designers also have an eye for detail. This is where businesses stand to gain a major competitive advantage. When you can cater to your unique audience and serve up an experience they’ll remember, you have a much better chance of standing out in their minds.
Most importantly, web designers put their expertise to work so you aren’t wasting time and money trying to figure things out for yourself. They do all the heavy lifting, including testing the site and making improvements, so you can get the best final product.
At Mainstream Digicom, we’ve made it easy to get the custom website design that will transform your business. We’ve streamlined our processes to make it as hands-off for you as possible. Just point the way you want to go and we’ll take you there.
We offer a variety of website design packages so that you’re only paying for what you need. Each of our packages is fully managed and includes hosting and ongoing updates so you’re always delivering the best experience to your customers.
Compare our options today and get more from your website design!